Dr Martens Head Office, Camden
Recently, we had the opportunity to be able to work on Dr Martens HQ to create a highly innovative and creative space. As this was a design-led project, we wanted the tiles to be in-keeping with the Dr. Martens ethos and spirit. Therefore, the tiles we supplied needed to portray a sense of individual style and practicality.
We wanted to create the backdrop to the Dr. Martens’ story. Highlighting its working-class & industrial roots, we supplied two different finishes from the Diesel living collection ‘Stage’.
‘Stage’ by Diesel, represents a structured, corroded and dulled metal effect finish. We supplied the Metallic Grey boss in 60x60cm and 60x120cm format. The ‘boss’ effect from this collection is very distinctive and industriousness. This represents the ideology of construction materials with a dented finish. The Metallic Grey Boss tile creates a solid foundation for the overall design of the building to flourish. This was laid within the office break out area which also act’s as a social hub for the team.
This was also laid within the reception area and corridors, leading to the lifts. On the walls we supplied the Grey Diving which is also from the ‘Stage’ collection. The Diving finish has a much softer surface with reflective properties to balance the artificial lights, including a neon sign. This again constructs the image of an industrial factory, with a rebellious edge, in keeping to the Dr. Martens’ brand & Camden Town itself.
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